Secret Shopping is not just about ensuring a cosy buying experience for your customers it is an important management practice that can be used to identify the root cause of day to day issues, providing business evaluation and remedial solutions to these matters thereby strengthening the trading and corporate position.

It can help with:

• Upholding brand values
• Trading practice and retail policies
• Competitor analysis
• Regulatory compliance
• Public and community perception
• Corporate responsibility
• External performance and perception